About me
Abderezak KAFI
I’m Abderezak, a methodical, user-centric designer and former McKinsey consultant. I bring a value-driven mindset and meticulous attention to detail, and I’ve led product design end-to-end across the full lifecycle: from ideation and prototyping to development, launch, and scale. Having worked across both startups and large corporates, I’ve crafted innovative digital solutions for a wide range of industries.
EXPERTISE
Value-driven and user-centric, I design end-to-end digital products turning complex problems into clear, scalable experiences.
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
My Tech Stack
Design & Prototyping
Figma, Adobe Suite, Nano Banana, Miro, Dovetail, Midjourney, Lyssna, Balsamic, Frame0.
Motion & Video
Remotion, Spline, Lottie, Veo 3, Higgsfield, Kling, CupCut.
No Code
Claude Code, Figma Make / MCP, WebFlow, Framer, WordPress, WooCommerce, Relume, n8n, Make, Apify.
Analytics
Google Analytics, UXCam, Hotjar, Tableau, Mixapanel, Qualtrics, Power BI.
Marketing
Meta Ads, Tiktok Ads, Amazon Ads, Mailchimp, Instantly, Apollo.
INTERESTS
Passionate about beauty in all its forms : from breath taking landscapes while hiking to culinary adventures, fragrances, music, interior design, and sartorial elegance.
About me
Abderezak KAFI
I’m Abderezak, a methodical, user-centric designer and former McKinsey consultant. I bring a value-driven mindset and meticulous attention to detail, and I’ve led product design end-to-end across the full lifecycle: from ideation and prototyping to development, launch, and scale. Having worked across both startups and large corporates, I’ve crafted innovative digital solutions for a wide range of industries.
EXPERTISE
Value-driven and user-centric, I design end-to-end digital products turning complex problems into clear, scalable experiences.
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
My Tech Stack
Design & Prototyping
Figma, Adobe Suite, Nano Banana, Miro, Dovetail, Midjourney, Lyssna, Balsamic, Frame0.
Motion & Video
Remotion, Spline, Lottie, Veo 3, Higgsfield, Kling, CupCut.
No Code
Claude Code, Figma Make / MCP, WebFlow, Framer, WordPress, WooCommerce, Relume, n8n, Make, Apify.
Analytics
Google Analytics, UXCam, Hotjar, Tableau, Mixapanel, Qualtrics, Power BI.
Marketing
Meta Ads, Tiktok Ads, Amazon Ads, Mailchimp, Instantly, Apollo.
INTERESTS
Passionate about beauty in all its forms : from breath taking landscapes while hiking to culinary adventures, fragrances, music, interior design, and sartorial elegance.
About me
Abderezak KAFI
I’m Abderezak, a methodical, user-centric designer and former McKinsey consultant. I bring a value-driven mindset and meticulous attention to detail, and I’ve led product design end-to-end across the full lifecycle: from ideation and prototyping to development, launch, and scale. Having worked across both startups and large corporates, I’ve crafted innovative digital solutions for a wide range of industries.
EXPERTISE
Value-driven and user-centric, I design end-to-end digital products turning complex problems into clear, scalable experiences.
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
1. SaaS Design
Complex workflows
Data dashboards
Roles & permissions
B2B onboarding
2. Mobile Design
Accessibility
Onboarding & engagement
Gestures & motion
Native UX patterns
3. Web Design
Responsive UX
Conversion pages
Build & ship in Webflow, Framer, Elementor
Dev-ready handoff
4. Design Systems
Design tokens
Component library
Documentation
Governance & QA
Discover My Journey in Design
From curious creator to full-time designer, my path has been shaped by a passion for crafting purposeful, user-centered digital experiences, blending storytelling, structure, and design into every project.
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product Designer
CouldevIA
2024 - 2025
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product / CX Designer
McKinsey
2022 - 2024
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
Product Designer
Riguel
2017 - 2022
My Tech Stack
Design & Prototyping
Figma, Adobe Suite, Nano Banana, Miro, Dovetail, Midjourney, Lyssna, Balsamic, Frame0.
Motion & Video
Remotion, Spline, Lottie, Veo 3, Higgsfield, Kling, CupCut.
No Code
Claude Code, Figma Make / MCP, WebFlow, Framer, WordPress, WooCommerce, Relume, n8n, Make, Apify.
Analytics
Google Analytics, UXCam, Hotjar, Tableau, Mixapanel, Qualtrics, Power BI.
Marketing
Meta Ads, Tiktok Ads, Amazon Ads, Mailchimp, Instantly, Apollo.
INTERESTS
Passionate about beauty in all its forms : from breath taking landscapes while hiking to culinary adventures, fragrances, music, interior design, and sartorial elegance.